Loki Identity Branding Campaign (AD488)

This project called for the creation an identity branding campaign that included a style guide, 2d, and 3d objects as well as a customer presentation, for a pop-up restaurant that changed locations monthly. Based on the mythological Norse god Loki, I designed this campaign around Loki’s mischievous and chaotic nature.  Because the restaurant is “reservations only”, the online and in person menus are purposefully different to reflect Loki’s personality. A green and gold color scheme enhances the Loki vibe and the black text and paper textured background creates an “old world” feel. Minimal but expressive typography, structured hierarchy and strategic use of color maintain clarity and readability while allowing the viewer to immerse themselves in the “Loki”experience.